The Business Brains Behind the Bryony Brand, Part 1

Meet Dulcinea Hawksworth, Bryony's director of marketing.
In this first of a three-part interview, Dulcinea discusses her love for public relations and her marketing style.

1) When did you realize public relations and marketing was the field for you?

“By accident, while working in non-profit. I really liked the fundraising aspect, of being able to help people and work with the community. Ever since I was a small child, my family has always given back. It makes me happy to make enough money to get the bills paid and be able to have that aspect in my life. I’m not a high roller—I don’t live the extreme life—but I get to do what I want to do, and I enjoy the clients I work with.”

2) What unique traits do you bring your clients?

“People have accused me of “Creative Activism”, stirring the pot and rainmaking. Growing a brand is like growing a plant or raising a child… It takes a village, (aka marketing team). You have a seed of an idea, and it’s my job to take that idea and run with it. All of my clients want the same thing: they want me to make them shine. I’ve worked in many facets of the community, which brings us to my little black book. If I can’t do something for a client, I know someone who can.”

3) Why did you gravitate toward community outreach and social justice?

“You’ve got to do what you love. Once I got a taste of it, I wanted to feel good about helping people in the community where I work and live. I’m also an artist, but it’s very, very hard to make a living sculpting in the desert.”