Monday, January 10, 2011

We Have a Tagline!!!

It's just that I can't share it yet. I can, however, tell you how we created it.

At Bryony's first "Meet and Greet" last month, my publicist, Dulcinea Hawksworth, passed around a list of twelve possibilities she had written. One of them generated the most interest; a second one had modest support.

Through much debate and a insights from a small, focus group, we tweaked the language until it concisely represented the overall plot of the entire series. Then we sent the tagline to our graphic designer, CAL Graphics Inc (http://www.calgraphicsinc.com/), who is creating our logo. Once the Bryony team approves the final design, I'll share the results.

In the meantime, we'll keep posting the "rejected" taglines on Bryony's Facebook page. http://www.facebook.com/pages/Bryony/115857775121196?ref=sgm

Some of them are really awful, too, but that's the fun of brainstorming. Happy groaning!

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