Monday, December 27, 2010
Branding Logos and Taglines, Grrr....
Coming up with ideas for a logo was easy, thanks to the previous creative efforts of Bryony's illustrator Kathleen Rose Van Pelt (http://www.imaginarylinesstudio.com/) and Christine A. Lindenberg, president and founder of CAL Graphics, Inc. (http://www.calgraphicsinc.com/).
An effective, snappy tagline, however, is eluding us.
Just when the majority of us like a particular verse, someone else comes along and slams it, either for the phrasing, the cadence, a solitary word, of all of the above. Sarah Stegall, Bryony's web administrator, has had fun creating really awful taglines and randomly posting them on Bryony's Facebook page (http://www.facebook.com/pages/Bryony/115857775121196?ref=sgm).
Yesterday afteroon, Sarah had a brainstorm of an idea. As I wavered between skepticism and cluelessness about certain concepts, Sarah very carefully explained how the process could work to me until I had sufficient understanding to be able run Sarah's idea past my publicist.
I don't want to say any further unless we go with it, at which point I'll fill in the blanks (once I grasp them enough to explain them). I never realized creating an image for a book was so complicated. I wonder how long it took McDonald's to do it.
An effective, snappy tagline, however, is eluding us.
Just when the majority of us like a particular verse, someone else comes along and slams it, either for the phrasing, the cadence, a solitary word, of all of the above. Sarah Stegall, Bryony's web administrator, has had fun creating really awful taglines and randomly posting them on Bryony's Facebook page (http://www.facebook.com/pages/Bryony/115857775121196?ref=sgm).
Yesterday afteroon, Sarah had a brainstorm of an idea. As I wavered between skepticism and cluelessness about certain concepts, Sarah very carefully explained how the process could work to me until I had sufficient understanding to be able run Sarah's idea past my publicist.
I don't want to say any further unless we go with it, at which point I'll fill in the blanks (once I grasp them enough to explain them). I never realized creating an image for a book was so complicated. I wonder how long it took McDonald's to do it.
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