Tuesday, August 15, 2017

My Stubborn Stance Towards Marketing

As I gradually build the marketing portion of the BryonySeries, I'm still stubbornly stuck on several points.

1) No "spammy" posts or gimmicky sales pitches. Never.

2) Marketing is about making one's unique writing footprints known, which may lead to sales and ultimately readers and fans of the series. Delight in the walk.

3) Curate content that relates to the BryonySeries because "like" follows "like."

4) It's about the reader. It's always about the reader. The books are dedicated to the reader. 

5) Put your very, very best work out there and be confident (not arrogant) in it.

6) If you like someone else's work, share it. Everything isn't always about you. It could be just the "read" someone in your network is seeking, and it takes nothing from you to be kind.

7) Be social with readers, potential readers, or followers. How I wish I could have communicated with the authors of my favorite childhood books.

8) If someone doesn't care to read your books or doesn't like your books, it's not a personal slight. It means someone didn't care to read your books or didn't like your books, which leads to...

9) No pity sales. No one I know should ever, EVER, feel pressured to buy something I wrote because I wrote it. That's how books collect dust. Books are meant to be read. 

10: No speaking fees. I'm not for sale. My books are. If fees are part of the process, make checks payable to Big Brothers Big Sisters of Will and Grundy Counties.

11) THE EXCEPTION: Pity sales and gimmicky pitches are fine when it come to pitching the official BryonySeries cookbook, Memories in the Kitchen: Bites and Nibbles from "Bryony." Because proceeds (about half the cost, the other half is to order another book) benefits Big Brothers Big Sisters of Will and Grundy Counties. So even if that book gathers dust, the organization is still helped. But seriously, it's money well-spent if you find even one recipe you enjoy (you have to cook tonight anyway). And where else can you find a cookbook featuring both Victorian and 1970s recipes?

Buy it HERE.

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