Thursday, November 17, 2016

BryonySeries Throwback Thursday: Branding Logos and Taglines, Grrr....

Monday, December 27, 2010

Branding Logos and Taglines, Grrr....

Coming up with ideas for a logo was easy, thanks to the previous creative efforts of Bryony's illustrator Kathleen Rose Van Pelt ( and Christine A. Lindenberg, president and founder of CAL Graphics, Inc. (

An effective, snappy tagline, however, is eluding us.

Just when the majority of us like a particular verse, someone else comes along and slams it, either for the phrasing, the cadence, a solitary word, of all of the above. Sarah Stegall, Bryony's web administrator, has had fun creating really awful taglines and randomly posting them on Bryony's Facebook page (

Yesterday afteroon, Sarah had a brainstorm of an idea. As I wavered between skepticism and cluelessness about certain concepts, Sarah very carefully explained how the process could work to me until I had sufficient understanding to be able run Sarah's idea past my publicist.

I don't want to say any further unless we go with it, at which point I'll fill in the blanks (once I grasp them enough to explain them). I never realized creating an image for a book was so complicated. I wonder how long it took McDonald's to do it.

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