Monday, January 10, 2011
We Have a Tagline!!!
It's just that I can't share it yet. I can, however, tell you how we created it.
At Bryony's first "Meet and Greet" last month, my publicist, Dulcinea Hawksworth, passed around a list of twelve possibilities she had written. One of them generated the most interest; a second one had modest support.
Through much debate and a insights from a small, focus group, we tweaked the language until it concisely represented the overall plot of the entire series. Then we sent the tagline to our graphic designer, CAL Graphics Inc (http://www.calgraphicsinc.com/), who is creating our logo. Once the Bryony team approves the final design, I'll share the results.
In the meantime, we'll keep posting the "rejected" taglines on Bryony's Facebook page.http://www.facebook.com/pages/Bryony/115857775121196?ref=sgm
Some of them are really awful, too, but that's the fun of brainstorming. Happy groaning!
At Bryony's first "Meet and Greet" last month, my publicist, Dulcinea Hawksworth, passed around a list of twelve possibilities she had written. One of them generated the most interest; a second one had modest support.
Through much debate and a insights from a small, focus group, we tweaked the language until it concisely represented the overall plot of the entire series. Then we sent the tagline to our graphic designer, CAL Graphics Inc (http://www.calgraphicsinc.com/), who is creating our logo. Once the Bryony team approves the final design, I'll share the results.
In the meantime, we'll keep posting the "rejected" taglines on Bryony's Facebook page.http://www.facebook.com/pages/Bryony/115857775121196?ref=sgm
Some of them are really awful, too, but that's the fun of brainstorming. Happy groaning!
Posted by Denise M. Baran-Unland at 2:58 AM
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